Landscape orientation, as the name suggests, works well for photos of wide landscapes. Portrait orientation works well for vertical photos that use the entire frame, such as photos of tall buildings or structures Notice how much of the structure is cropped out in the square post. Take a look at this photo of a tall fountain. Square posts are great for symmetrical images that will work well in the square shape, but many photos benefit from landscape or portrait orientation. While many businesses stick to the traditional square post, there are advantages to each type. These are the recommended image sizes and aspect ratios for each: Instagram supports three types of feed posts: square, landscape, and portrait. Here’s a breakdown of ideal image sizes for each type of post. Here’s an easier way to think of it: Instagram aspect ratio refers to the shape of your post (square, vertical rectangle, or horizontal rectangle), while image size refers to the resolution/quality of the image file.īecause Instagram has various post types, there is not a single best image size for Instagram. For example, Instagram square post dimensions are 1080 x 1080 px, which is also a 1:1 aspect ratio. Instagram image size refers to the image’s resolution - the number of pixels (px) in the height and width of your photo.
The recommended Instagram aspect ratio for a landscape post, on the other hand, is 16:9. For example, a square image has a 1:1 aspect ratio because the width and height are the same.
Aspect ratio refers to the ratio of width to height. When you search for the best image size for Instagram, you’ll find references to pixels as well as the ideal Instagram aspect ratio for each post type. If you’re looking for guidance that’s a little more detailed than “a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5,” we can help.īecause Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting engagement. With so many different post options, it’s hard to know which Instagram image size to use and when.
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